Beacon.Technologies.The.Hitchhikers.Guide.to.the.Beacosystem.1484218下载

Proximity technology―in particular, Bluetooth beacons―is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity. Learn the key standards―iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon―and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs. Solutions architects of all types―venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers―will learn about the following from reading Beacon Technologies: The Hitchhiker's Guide to the Beacosystem: The disruptive implications of digital–physical convergence and the new applications it makes possible The key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology The new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth Other technologies in the proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID The Beacosystem framework for analyzing the proximity ecosystem Steve Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons on the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program. Table of Contents Chapter 1: Introduction Chapter 2: Orientation Chapter 3: Digital Physical Convergence Chapter 4: Beacosystem Framework Chapter 5: Standards Chapter 6: Chipsets: Understanding the Main Building Block in a Beacon Chapter 7: Choosing the Right Beacon Chapter 8: Beacon Deployment Considerations: The 10 Ps Chapter 9: Designing with Management in Mind Chapter 10: Designing an Analytics Architecture to Leverage Proximity Data Chapter 11: Designing with Privacy in Mind Chapter 12: Orchestration: Making Beacons Behave More Intelligently Chapter 13: Understanding Beacon Networks Chapter 14: A Programmatic Advertising Primer Chapter 15: Understanding the Integration of Mobile, Beacons, and Out-of-Home Media Chapter 16: Alternative Technologies to Bluetooth Beacons Chapter 17: Geofencing: Everything You Need to Know Chapter 18: Barcodes, QR Codes, NFC, and RFID Chapter 19: Augmenting Beacons with Cellular Network Technologies Chapter 20: Where Beacons Are Making a Difference Chapter 21: Using Beacons in Payments Chapter 22: The Future, Standards, and IP: Please Stop Killing Us